
About Aurellia
I’m a creative marketer across content and digital presence. I work across content and digital presence, helping brands show up in a way that feels clear, consistent, and natural.
In most cases, the content is already there. It just needs a bit more structure and direction. That is usually where I come in.
I focus on refining how everything is presented so it feels more aligned and easier to maintain over time, whether that is through content creation, filming on-site, or simple supporting graphics.
My approach is hands-on and straightforward. I like to keep things clean and considered, but also realistic to sustain.
CASE STUDY
Dollface Darlings
When I started managing Dollface Darlings, the account had been sitting at around 1K followers for months without much growth and a lot of ups and downs. Content was consistent, and the work was already there. It just wasn’t gaining the traction it should have. The focus was to refine how the brand showed up, so the content could reach the right audience and perform more effectively.
Turning Point:
In July 2025, one moment shifted everything.
A bride arrived on her wedding day with a visible black eye. The head artist carefully worked to cover it, allowing her to feel confident for her ceremony. I went on-site to meet her and document the process as it happened.
The focus was to capture the moment in a way that felt honest and respectful. We shared the story across three videos. All three gained strong traction and reached far beyond the existing audience.
The story was later picked up by media, which brought additional visibility to the brand. We grew our account and brought us to 9k followers.
CASE STUDY
Visual content across brands.
Across the accounts I’ve worked on, the content is usually already there, it just needs a bit more structure and direction. I focus on refining how everything is presented so it feels more consistent and easier to maintain over time. This can include content creation, filming on-site when needed, and designing simple graphics to keep everything aligned.
Over time, this shift shows in both how the brand feels and how it performs. Engagement becomes more steady, the content feels more recognisable, and the overall presence comes together more clearly. In some cases, this also leads to bigger moments like viral content or media features, but the focus is always on building something that can grow naturally.

